Take Your Restaurant to the Next Level with a Self-Service Kiosk

In a post-covid world, the hospitality industry has undergone a significant transformation which has welcomed a variety of self-service solutions. Whilst self-service options like a mobile ordering app or QR Code are available and can be cheaper and easier to implement, they don't bring the benefits that a self-service Kiosk will.

Why Should You Invest in a Self-Service Kiosk?

Investing in a self-service kiosk can offer numerous advantages to a restaurant, especially in the wake of the COVID-19 pandemic, where contactless ordering had become an essential safety measure. Restaurants that continue to provide contactless ordering are often more appealing to customers who enjoyed the freedom to order during COVID.

Additionally, self-service kiosks can create a more engaging and interactive experience for customers, enhancing the overall atmosphere of the restaurant. Features such as displaying eye-catching images of food and promotions can effectively capture the attention of customers, increasing brand awareness and driving more traffic to the restaurant.

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Benefits of Implementing Self-Service Kiosks

Self-serve kiosks offer a range of benefits for both restaurant owners and customers. Some of the key benefits are:

Boosted Productivity: Staff don't need to focus on taking orders in a venue therefore staff can be more flexible and productive.

Increased Order Size: Customers tend to spend more when using self-serve kiosks, resulting in larger orders and higher revenue for the restaurant.

Reduced Queues: Kiosks help speed up the ordering process, reducing waiting times for customers and creating a more efficient operation.

Minimised Touch Points: Kiosks reduce the amount of face-to-face contact between staff and customers, creating a more hygienic and safer environment.

Improved Customer Service: With fewer responsibilities related to taking orders, staff can focus on providing personalised and attentive service to customers.

Limited Human Error: Kiosks eliminate the risk of miscommunication between staff and customers, resulting in fewer errors and happier customers.

Key Features of Self-Service Kiosks

Customisation: When customers can use self-serve kiosks to place their orders, they have the freedom to customise their orders according to their preferences, which can enhance their satisfaction with the overall dining experience.

Upsells: Using a self-serve kiosk to place an order allows customers to see extra items that they may not usually order. For example, extra bacon or sausage with their Full English. This can entice them to add more items to their order, ultimately resulting in a larger order size.

Ad Display: When not being used for ordering, a self-serve kiosk can display enticing images of food or even event and promotions related to the restaurant, helping to attract the attention of customers and generate more interest in the business.

Real-Time Updates: With SPARK products, updates made on the backend are reflected in real-time on the front end, ensuring that any changes to product availability or highlighting of specific items are immediately visible to customers. This allows for quick and easy updates to the menu without causing any disruptions to the ordering process.

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How to Implement Self-Service Kiosks into your restaurant

Self-serve kiosks have become increasingly common in major brands like McDonald's, KFC, and Burger King. While implementing a self-service kiosk might appear daunting for smaller restaurants, the process can be made easier with a few simple steps. Firstly, assess your restaurant's specific needs and budget to determine the feasibility of introducing self-service kiosks. Research reputable kiosk providers that offer solutions suitable for your establishment's size and requirements. Once you've selected a provider, collaborate closely with their team to customise the kiosk interface to align with your brand and optimise the user experience. Train your staff to assist customers with using the kiosks and address any queries or concerns. Start with a soft launch to gather feedback and make necessary adjustments before fully integrating the kiosks into your operations. Remember, even smaller restaurants can leverage self-serve kiosks to enhance efficiency, streamline the ordering process, and provide a modern dining experience for their customers.

In conclusion, investing in a self-service kiosk can be a wise decision for restaurants looking to improve the customer experience, streamline operations, and increase revenue. With the ability to provide contactless ordering, create an engaging atmosphere, and showcase enticing images of food and promotions, self-service kiosks can effectively attract and retain customers, ultimately leading to a more successful business. By keeping up with the latest technology trends and implementing innovative solutions like self-service kiosks, restaurants can stay ahead of the competition and continue to provide exceptional service to their customers.

If you're interested in implementing a Kiosk into your hospitality venue then why not consider a SPARK Kiosk? Click the button below to find out more.