With more people using social media platforms and advertising on them, it may be thought that emails are less effective at reaching people than social media marketing. However, even in 2021, email marketing has shown to be 40 times more effective than social media.
What is email marketing?
For the most part, email marketing is sending out emails to market a business. However, It can (and should) be much more than this. With so many potential customers and prospects using emails, a hospitality business can only gain from implementing email marketing.
Why should hospitality businesses use email marketing?
Email marketing is still a great way of reaching and engaging with customers. It is also extremely cost-effective, for every £1 spent companies get back an estimated average of £35 according to the DMA (Digital Marketing Association). That is an increase of 340% in returned profits. The data used for email marketing can be collected through forms, profiles, and simply signing up. This valuable information, which is stored in a CRM, is the best way of offering great customer service while boosting all aspects of a business.
The way hospitality businesses use emails is vital given the most current events. With the government announcing the easing of lockdowns, now is the time to reach out to customers and let them know the plans set in place to get businesses back to serving. Not only offering the facts, but hospitality businesses can also send out their menus and all the great offers that will come along with reopening.
Grow Presence
Sending out Emails is a great way to grow a hospitality business and gain more customers. By linking social media links within emails, venues can boost the number of customers they reach more often. Having customers on both platforms makes delivering messages easier and more consistent.
Gain trust
Emails are a great way to build trust between a company and its customers. By sending follow-up emails, customers are more likely to leave reviews for businesses. Reviews are a proven way to build trust and increase the number of people visiting a venue.
Tracking campaigns.
When a campaign is released and information is gathered, it is important to track all the metrics associated. By reviewing all aspects of the campaign, hospitality businesses can accurately determine which areas are working best and which areas need improvements. A good system will show all necessary information in an easy-to-read place. An even greater system will have everything in one place.
Segmented marketing.
As important it is for a hospitality business to reach all its customers, it is equally vital to make sure the right message is reaching the right people. Having a barrage of emails that don’t relate to the customer could put them off coming to a venue. By creating specific mailing groups and delivering customised emails to them, a hospitality venue can deliver offers and messages that will have the most impact every time.
Make your emails stand out amongst the crowd!
Email Builder.
Not all emails are built the same. Developing great messages is what all hospitality businesses want to strive for. No one wants to sit down and read the information in straight words or standard email format, 65% of people prefer emails that are mostly pictures anyway. With an email builder, a venue can decide exactly how they want to communicate their message to their customers. One issue people face when going to customise their emails is coding. Modern email building is done modularly, all an owner needs to do is drag and drop what they want where they want. Add personalised information and images to make everything sent unique.
Integrated EPoS system for Email marketing
Many hospitality businesses may not be emailing as much as they should be. This is due to not having all their systems easily available in one place. Hospitality venues should have access to their email marketing via their integrated EPoS system. By having everything in one place, there is no need to manually filter, transfer or send customer data from one system to another. Sorting out and recording campaign results suddenly becomes much more convenient.
SPARK All in one.
SPARK’s CRM has been designed for ease of use and increasing efficiency in all areas of your hospitality business. Our all-in-one solution is designed to save time and money every day, SPARK EPoS can be integrated to include an advanced CRM bolt-on. This acts as a database for all of your customer’s information that can also be used to utlise Email marketing. SPARK makes it easy to segment your marketing and make sure you can maximise the effect you have on your customers.
Book a demo today to build your perfect email!
