--- title: How To Maximise Sales During Non-Peak Hours description: SPARK allows you to utilise a variety of data in order to maximise sales during less busy times and increase profitability. image: https://blog.sparkepos.com/hubfs/Untitled-1.png --- [![EPoS logo 2025 navy](https://blog.sparkepos.com/hs-fs/hubfs/EPoS%20logo%202025%20navy.png?width=2978&height=702&name=EPoS%20logo%202025%20navy.png "EPoS logo 2025 navy")](https://www.sparkepos.com/) - [Home](https://www.sparkepos.com/) - SPARK EPoS - [SPARK EPoS](https://www.sparkepos.com/spark-epos/) - [SPARK Kiosk](https://www.sparkepos.com/spark-kiosk/) - [SPARK KDS](https://www.sparkepos.com/spark-kds/) - [SPARK Pay](https://www.sparkepos.com/spark-pay/) - [SPARK Handheld](https://www.sparkepos.com/spark-handheld/) - [SPARK Mobile Ordering](https://www.sparkepos.com/mobile-ordering/) - [SPARK Reservations](https://www.sparkepos.com/reservations/) - [SPARK CRM](https://www.sparkepos.com/spark-crm/) - [SPARK Staff Scheduling](https://www.sparkepos.com/staff-scheduling/) - [SPARK Stock Management](https://www.sparkepos.com/stock-management/) - [SPARK Capital](https://partners.lenkie.com/spark?platformId=e8ef16cc-2a7f-477f-9834-99225331d6a9&platformName=spark) - [SPARK Robotics](https://www.sparkepos.com/robotics/) - [Introducing Smart Robotics](https://www.sparkepos.com/robotics/) - [BellaBot](https://www.sparkepos.com/bella/) - [KettyBot](https://www.sparkepos.com/ketty-bot/) - [HolaBot](https://www.sparkepos.com/hola-bot/) - [SwiftBot](https://www.sparkepos.com/swiftbot/) - [PuduBot 2](https://www.sparkepos.com/pudubot-2/) - [Puductor](https://www.sparkepos.com/puductor/) - [Pudu CC1](https://www.sparkepos.com/pudu-cc1/) - [SP50](https://www.sparkepos.com/sp50/) - [L50](https://www.sparkepos.com/l50/) - [Phantas](https://www.sparkepos.com/phantas/) - [ButlerBot W3](https://www.sparkepos.com/butlerbot-w3/) - About Us - [News & Blog](https://blog.sparkepos.com/blog) - [About Us](https://www.sparkepos.com/about-us/) - [Contact Us](https://www.sparkepos.com/contact-us/) - [Careers](https://www.sparkepos.com/careers-v1/) - [Our Services](https://www.sparkepos.com/our-services/) - [Partnership](https://www.sparkepos.com/partnership/) x # How To Maximise Sales During Non-Peak Hours ![Untitled-1](https://blog.sparkepos.com/hubfs/Untitled-1.png) Mar / 2019 [Epos](https://blog.sparkepos.com/blog/tag/epos) ## How To Maximise Sales During Non-Peak Hours Written by [David Cook](https://blog.sparkepos.com/blog/author/david-cook) Every restaurant owner has to suffer those quiet days when customers just aren't coming in and the tables aren't turning. Luckily, a well designed EPOS system can do much more than just [*increase efficiency in your venue*](https://blog.sparkepos.com/blog/how-epos-technologies-can-improve-speed-of-service). It allows you to **utilise a variety of data** in order to maximise sales during less busy times and **increase profitability**. We've designed a system that does the legwork for you and helps you rise above your competitors! See the tips below on how to maximise profits during non-peak hours. ### Reports Firstly, you need to identify when your quiet times are. With [*in-depth reporting*](https://blog.sparkepos.com/blog/how-spark-reports-and-back-office-can-help-your-business) you can identify your least profitable time periods by **analysing sales data** by day, week or month. With this data, you can schedule your staff based on **accurate forecasting**. This allows you to reduce unnecessary labour costs so you don't have more staff than you need and you'll always be prepared.    ### Nearby Events ![peak hours ](https://blog.sparkepos.com/hs-fs/hubfs/peak%20hours%20.png?width=268&name=peak%20hours%20.png)Research any nearby events. There might be a close by [*event that's getting a lot of attention*](https://blog.sparkepos.com/blog/mobile-food-businesses-why-theyre-popular-how-to-start-your-own) - utilise the opportunity to **drive more customers** to your venue with the event's popularity.  For example, a gig could be happening close to your venue, so consider creating a promotion that allows anyone with tickets to get a free or discounted meal. With SPARK, any promotions or offers you create will automatically be published on the *[StreetAway](https://www.streetaway.co.uk) *app, allowing your offer to be seen by a **significantly larger audience**.   Customers can receive push notifications of your latest deals instantaneously on their smartphone. Offers will also be published on your *[customer facing display](https://www.sparkepos.com/spark/dual-screen-customer-facing-display/),* which will **engage your customers** with striking multimedia.   ### Loyalty programme ![](https://blog.sparkepos.com/hs-fs/hubfs/Imported_Blog_Media/Connected-e-commerce-300x300-3.png?width=259&name=Connected-e-commerce-300x300-3.png) Create loyalty programmes to **encourage repeat business** during quiet periods. Give customers a reason to return to your restaurant by offering free items and rewards. [*SPARK's CRM system*](https://blog.sparkepos.com/blog/increasing-customer-retention-with-crm) allows you to monitor customer buying preferences so you can **create tailored marketing campaigns** to specific customers that are more likely to engage. You can send emails, SMS or push notifications to draw your customers in.   ### Customer Data Your EPOS system records detailed sales data. You can track [*customer buyer behaviour*](https://www.sparkepos.com/spark/dual-screen-customer-facing-display/) to see what specific combinations of products people are ordering. You can use this data to train staff to recommend drink pairings or side dishes that compliment popular menu items to maximise sales, **utilising up-selling opportunities**.   [*SPARK's intuitive system*](https://www.sparkepos.com/instroducing-spark-the-completely-integrated-pos-solution/) allows recommendations to appear on your terminal. So once you ring through an item, the pop up box will prompt staff to offer additional sides or add-ons. The feature can be utilised on handheld devices too, so staff can up-sell directly from the customers table.   **Ready to transform your business?** To find out more on how SPARK EPoS can help you maximise sales, book a **FREE** demonstration! [![Book Your Demo!](https://no-cache.hubspot.com/cta/default/6083570/4c9523a2-ccc2-44e9-8145-a3ac92d118b5.png)](https://cta-redirect.hubspot.com/cta/redirect/6083570/4c9523a2-ccc2-44e9-8145-a3ac92d118b5) ##### We could help you save 50% off your operational cost [Get your SPARK](https://www.sparkepos.com/book-a-demo/) ![Sparke](https://blog.sparkepos.com/hubfs/Sparke_July2019/images/new-logo-shadow-6868.png) ![](https://www.sparkepos.com/wp-content/uploads/2020/08/300100-icon-white.png) SPARK delivers affordable industry-leading technology, reducing operational costs, achieving greater profitability and enhancing customer experiences through digital solutions. ## Follow us on social media ## Resources - [Our Store](https://store.sparkepos.com) - [Customer Support](https://helpcentre.sparkepos.com) - [Our News](https://blog.sparkepos.com) ## About SPARK - [About us](https://www.sparkepos.com/about-us/) - [Contact us](https://www.sparkepos.com/contact-us/) - [Careers](https://www.sparkepos.com/careers/) - [Partnership](https://partner.sparkepos.com) ### News and Blogs