Hospitality industries are continuously adapting to fit the government guidelines. Mobile ordering has been widely introduced into venues, which offers a way for business owners to provide a higher quality of service, whilst keeping their customers safe and healthy.
Mobile Ordering has become increasingly relevant and popular over the past few years, especially due to the COVID-19 pandemic. Studies from Go Technology have shown that 71% of consumers have placed food orders using their mobile phone.
Benefits of Mobile Ordering
Convenient
Customers don’t need to go to the bar for someone to come and take their order. They can simply start the ordering process online on their phone, making it convenient for the customer, and the business. Venues will be able to see the customer/s order, where they are seated, and if they have any specific requirements such as allergies or intolerances.
Customisable
Things are constantly changing, especially with hospitality businesses. Venues may want to change their menu, for example adding new items, removing items, or even changing the overall design. Doing this process would take more time if restaurants were to remove their current paper menus, and replace them every time. With Mobile Ordering, restaurants are able to customise and make the slightest changes to the menu without it taking too much time away from their day.
SPARK’s Mobile Ordering offers customisable settings, for example venues can choose whether a diner pays before or after a meal. SPARK also allows multiple customers to order at the same time, at the same table.
Hygienic
Ordering through a mobile is a lot more hygienic than holding a paper menu. Staff would have to prepare more by cleaning each menu before the next customer arrives. They can also be easily damaged, everyday use can make a menu look less presentable and even unusable.
Whether diners are inside or outside, Mobile Ordering means staff don’t have to keep cleaning menus and storing notepads.
Mobile Ordering is a great way to provide and promote incentives. By creating good relationships with customers, there will be a higher chance of them returning. Restaurants are able to provide all of the information a customer would need, all on one device.
When a customer orders this way, the venue is very likely to receive bigger orders, as the diners have been able to browse the menu at their own pace and order when they are ready.
SPARK provides incentives, which allow restaurants to reward their loyal customers, meaning their experience will be more enjoyable, and the restaurant is more likely to get a good recommendation.
Efficient
Every step of the customer’s journey is managed in one place, for example, all of the information kitchen and bar staff would need to process an order (such as food and drink) along with any allergies and intolerances, will be in one place. This saves time, improves accuracy, and gives staff more time to do any other important tasks, or to have socially distanced interactions with their customers.
With SPARK’s Mobile Ordering, there is no app required! Customers can scan a QR code to access the menu, a quicker and more efficient way to order.
What SPARK's Mobile Ordering can offer
We want to make life easier for hospitality industries and make customers feel safe by reducing unnecessary physical touch points.
SPARK’s Mobile Ordering has been designed for a seamless user experience:
- Venues are able to personalise their store with custom images and logos for their menu.
- Seamlessly integrating with our terminal, automatically printing orders in the kitchen.
- This comes with an e-commerce suite and online store, allowing venues to create their own menu.
- Restaurants can access all settings and personalisation options from the back office to make quick changes, with our integrated software.
- Mobile self-ordering and payments are a great way to reduce labour costs, and reduce the risk of COVID-19 transmission.
