Loyalty programs create space for brands to gain trust and build relationships with customers. According to the Editor’s Choice, 43% of people spend more money on brands they are loyal to.
What are some ways businesses can increase their loyalty?
1. Good customer serviceBefore diners visit a venue, they will have expectations based on reviews and information on the businesses website. Providing good customer service has many benefits:
- Increases profitability.
- Customers will want to return.
- Employees receive praise, which boosts morale.
- Building relationships, for example calling people by their first name and taking notes of their preferences can make the customer feel like a person, and not just a number.
Social media has become a great way to promote businesses. These platforms help provide information and updates for regular and potential diners. By highlighting offers, sharing updates, and responding to likes and comments, social media can help build an engaged following. To further boost loyalty, businesses can run competitions and giveaways, which leads to people sharing their content to others, this is a great way to convert your customers into brand advocates!
How venues can remind their existing customers to follow them on social media
SPARK provides a great selection of useful features so businesses can engage with their customers. Some of the best ways they can do this is with Marketing Memos. This is a feature which allows venues to print a fully customisable QR code and message instantly from their EPoS system, which you can attach to orders. Another good tool SPARK provides is the customisable physical and digital receipts, which offer similar functions as well as hyperlinked social media icons.
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3. Be unique
Don't follow the crowd! Restaurants can provide something that will be different to what other venues are offering as this will attract more attention.
SPARK provides affordable industry leading technology, which reduces operational costs for hospitality businesses to achieve greater profits. Every step of the journey for businesses can be optimised, making sure they have the highest quality of service every time.
4. Follow up/feedback
One of the most important aspects of increasing loyalty is by following up with previous diners. Providing ways for people to give honest feedback about their experience is essential:
- This will give venues an insight on how the customers experience was, if there are any improvements to be made then they can act accordingly.
- Written and digital feedback can be shared publicly, giving potential diners an insight on how someone else’s experience was.
SPARK offers an inbuilt CSI (customer service index) on the Dual Screen Terminal, where hospitality venues can receive real-time feedback from their customers.
5. Creating a personalised experience by using technology
Providing a personalised experience will increase customer loyalty. Trying to remember everyone's names and personal details is impossible, this is why having an effective EPoS system can help. By collecting data, venues can then tailor offers and promotions to the correct people.
SPARK’s EPoS system will allow businesses to gain and inspect valuable customer data, such as what their preferences are, and their purchase history. This can build a valuable and strong customer database which can be used to create loyalty schemes.
Mobile ordering leads to customers spending more, as they have time to make a decision and don’t feel rushed. Therefore diners can feel more relaxed when ordering, leading them to enjoying the experience and wanting to return in the future.
SPARK’s Mobile Ordering is all online, there is no need to download an app! Customers can also receive incentives, offering them rewards will mean there is more chance of them returning.
7. Using CRM for loyalty management
CRM (customer relationship management) enables businesses to collect and store important customer data in a single location. This gives venues a chance to know more about their consumers, so their experience can be personalised which will increase the chances of them remaining loyal.
SPARK’s CRM system:
- Is able to store important dates to send automated targeted email promotions.
- Allows diners to collect reward stamps or points if venues want to offer a reward program.
- Can determine buyer spending patterns, and favourite products.
- Allows allergens to be stored for each person, so businesses can plan ahead for any dietary requirements.
Learn more about what SPARK has to offer!
