Increasing Sales with Customer Loyalty

David Cook Hospitality

People have routines of everyday activities, and staying loyal to their favourite restaurants can be part of that. You can take that customer loyalty and turn it into something that can benefit you and your customer.

 
What is Customer Loyalty?

adam-niescioruk-CawzBw9qTnM-unsplashCustomer loyalty is when existing customers keep returning to your business. This is because you've provided them with a product, service and experience that they value, which builds trust between them and the restaurant.

Retaining customers is a lot more cost-effective than attracting new ones. The money needed to convert new customers is much more costly than retargeting existing ones who've experienced your venue.

You'll be spending significantly less than promoting to those who may or may not respond to your marketing efforts.

That doesn't mean you shouldn't acquire new business - new customers are a chance to turn them into loyal customers however, it is essential to value returning customers given they already support you and your brand.

 

Loyalty Program

upgrades2This gives restaurants a chance to implement a loyalty scheme that can be extremely beneficial for customers and the venue.

Whatever the method, a loyalty program offers rewards to your existing customers and encourages them to return to your restaurant! 

Customers will be inclined to spend more knowing they'll get a discount or a reward after a certain number of purchases.

With the long term benefits a customer loyalty program, it's worth investing in and is an excellent way to keep your customers coming back.

 

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