5 Tips to Increase Holiday Sales with EPoS System
Introduction
The holiday season is one of the busiest trading periods for hospitality and retail, offering businesses a valuable opportunity to increase sales and strengthen customer loyalty. With higher footfall, seasonal menus and growing expectations for efficient service, the role of a reliable EPoS system becomes essential. SPARK EPoS supports businesses throughout this period by offering tools that enhance service flow, improve staff performance and deliver a better customer experience. When used effectively, an EPoS system can help businesses make the most of seasonal demand while ensuring smooth daily operations.
Smart Ways to Increase Holiday Sales with EPoS System
Encourage Upselling Through Cloud-based System
Holiday periods naturally create opportunities to increase average order value. With a cloud-based system, businesses can create upsell offers that highlight seasonal upgrades such as premium drinks, desserts, or festive add-ons. These offers help:
• Present customers with appealing seasonal enhancements
• Support consistent upselling across all staff
• Strengthen revenue opportunities during peak trading
Use CRM to Drive Repeat Visits
Loyalty becomes especially valuable during the holiday season. With a CRM system, you can recognise returning customers and tailor promotions based on previous visits or preferences. This allows for personalised festive incentives that encourage repeat bookings and strengthen long-term customer relationships. Customers appreciate being recognised, which improves both satisfaction and return rates.
Optimise Table Turnover with Faster Ordering and Payments
Busy trading periods demand efficient service. Handheld EPoS allows staff to take orders directly at the table, reducing waiting times and improving order accuracy. Customers can check out quickly and conveniently. Faster service supports higher table turnover and enables businesses to serve more covers during peak periods without compromising the guest experience.
Streamline Staff Scheduling for Peak Hours
Holiday peaks require careful planning to avoid overstretched teams or unnecessary labour costs. With a cloud-based EPoS system, managers can review sales trends and identify the busiest days and times. This allows for more precise scheduling and ensures that teams are supported when demand is high. Effective scheduling contributes to better service delivery and promotes staff wellbeing during busy periods.
Identify Best Selling Items Through Real-Time Reporting
The EPoS system provides immediate visibility of what is selling well and what may require adjustment. Managers can:
• Track performance throughout the day
• Shift focus to popular items that drive revenue
• Adjust menus and promotions based on real-time demand
By focusing on best sellers, restaurants can refine offerings and maximise revenue during the season’s busiest moments.
The Belief That Festive Success Happens Naturally
Some businesses believe that holiday sales will increase on their own and that additional tools or technology are unnecessary. The assumption is that higher footfall will naturally translate into higher revenue regardless of how well operations are managed. While increased demand does create more opportunities, this view overlooks how customer expectations have evolved. Guests now expect faster service, greater accuracy and more personalised experiences, particularly during peak periods. Without the support of an EPoS system, teams may struggle to maintain consistency, leading to missed revenue potential and lower customer satisfaction.
There is also a wider competitive risk. Businesses that continue relying solely on manual processes may find themselves outpaced by competitors who already benefit from integrated EPoS systems. For owners considering expansion into multiple locations, streamlining operations is not simply advantageous but essential. Adopting an EPoS system early provides the foundation needed to grow confidently and stay competitive in an increasingly technology-driven market.
Integrating Meal Delivery Robots to Enhance Holiday Operations
As customer expectations rise during the holiday season, many hospitality businesses are turning to service robotics to support their teams and improve overall efficiency. Meal delivery robots contribute to faster and more consistent service by assisting with repetitive tasks such as food running, allowing staff to focus on customer engagement and higher-value responsibilities. They support operational reliability and staff wellbeing by reducing physical strain and helping teams work more efficiently. They also create a memorable festive experience for guests, adding novelty and enjoyment to the dining occasion. This enhanced service experience encourages customers to return, strengthening loyalty during one of the most competitive trading periods of the year.
Want to increase sales this holiday season?
SPARK EPoS helps businesses maximise their peak season performance by supporting faster service, smarter decision making and more consistent operations. A modern and fully integrated EPoS system enables teams to work efficiently and respond confidently to the demands of the busiest trading weeks of the year. If you would like to strengthen your holiday operations and unlock the full potential of your EPoS system, book a demo with SPARK EPoS today and discover how our tools can support your success.
